Video: british columbia unveils cutting edge tourism plan

British Columbia is about to use a new slogan to showcase its beautiful sights and sounds to a new crop of tourists.

Premier Christy Clark unveiled her “Gaining The Edge” campaign today in Victoria, which focuses on known markets such as Washington State, Alberta, and Ontario, but goes further in targeting the immerging markets of China and India.

The tourism industry in BC has suffered slightly post-Olympic Games due in part to the United States economic woes, and a strong Canadian dollar. The plan calls for a five per cent increase in tourism per year, to the tune of eighteen-billion dollars by 2016.

Riding the backs of eco and outdoor tourism, aboriginal culture and ski vacation packages, the Province is looking to use its natural beauty to bring in new money.

Watch the full video report on TheMoveChannel.tv:

http://www.themovechannel.tv/2011/10/british-columbia-unveils-cutting-edge-tourism-plan