Hotels pull out all the stops for ny fashion week

Hotels in New York City have long offered after-parties during fashion week. But this season, the trend extends beyond inviting well-paid international DJs to spin for the fashion set when the shows are over. Hotels are increasingly taking their marketing a step further by pairing up with designers and fashion purveyors to host their own shows and events. Here’s what a few lodgings are doing this season:

W Hotels

The W is presenting designs on Thursday created as part of its Fall 2011 Global Glam collection, in which Amanda Ross, the hotel’s global fashion director, commissions emerging designers to create items based on the interior design aesthetic of new W locations.

Empire Hotel

The Empire is playing host to a runway show as well. On Friday, Gilt Groupe and Gilt City are organizing a fashion show at the hotel that will feature looks from upcoming sales. Tickets are available on GiltCity.com.

Roger Smith Hotel

BeautyStat, a beauty Web site, and the Roger Smith Hotel, held four daily contests this month that offered a stay in a suite for the first four days of Fashion Week. BeautyStat.com visitors entered the contest by leaving a comment about why they should win. The suites housing the four winners will be furnished with a survival kit filled with beauty and spa products, produced with fashionistas in mind.

Source: New York Times