Sotheby's international goes for growth in italy

Sotheby's International Realty Affiliates LLC enlarged its global network this week with a new opening in Italy. Milan Sotheby's International Realty, owned by the Pignatti Morano family and managed by Lorenzo Mercolini, joins Sotheby’s International tow other Italian outlets: Venice Sotheby's International Realty and Rome Sotheby's International Realty.

"A strong presence in Italy is a critical component to our comprehensive growth plans across Europe," Michael R. Good, chief executive officer, Sotheby's International Realty Affiliates LLC told OPP this week. "I am confident that under Lorenzo Mercolini's leadership, Milan Sotheby's International Realty will bring quality service to clients not only in Milan but worldwide."

According to Mercolini, now is the ideal time to enter the Milan region. "Supply of top quality real estate has increased significantly in recent months, while demand has remained strong for well-priced luxury properties," he told OPP. "The weakening Euro will further fuel demand from an international clientele. With the Sotheby's International Realty brand behind us, we will offer extensive marketing campaigns, use the latest technology and build strong teams of experienced real estate agents."

The Sotheby's International Realty network currently has approximately 12,000 sales associates located in approximately 590 offices in 44 countries and territories worldwide. It was founded in 1976 to provide independent brokerages with a marketing and referral program for luxury listings.

Source: OPP.org.uk