How short sales can be the top clique in real estate

As time goes on, the landscape of our real estate industry is beginning to look more and more like a high school campus. We have cliques, and whichever one is on top at the time looks down on the others as inferior. However, our cliques don’t have names like “popular,” or “troubled,” or “wannabes.” Instead, we have Traditional, REO, and Short Sale.

Originally, the clique on top of our industry was Traditional sales. Traditional sales can be likened to those kids years ago who were “popular” because they were very status quo. They had few blemishes, never caused any problems, and did what was expected. Traditional held the top spot for many years, and no one ever thought they would be outnumbered.

Then came the onslaught of REOs. Suddenly, this “troubled” group had a lot of backing, and they were the clique on top. Similar to troubled youth classes, REOs were not what any society wanted to deal with, but attention was given to them and they gained notoriety because of their superior numbers.

Today, there is another clique deserving to have their day in the spotlight, and that is Short Sales. Short Sales are the “wannabes.” They are never quite as perfect as Traditional, because they always have a streak of trouble running through them. However, they are nowhere near as troubled as REOs because they are working to keep from falling to the bottom. And like the “wannabes” in high school, the thing preventing Short Sales from raising their popularity level is the lack of a helping hand. People are always willing to help those on top, because they want to be associated with the best, and they will help those most troubled because they need the most assistance. The ones in the middle get left behind because they are seen as the ones who need the least attention, but there is nothing further from the truth.

Source: RISMedia.com