Hilton to launch budget hotel brand in turkey

Worldwide hotel giant Hilton has announced that it will be launching a new low-cost hotel brand in the Turkish market.

The firm said that it has signed contracts to begin operating four ‘Hampton by Hilton’ properties in Turkey next year. One property will be located in the KayaÅŸehir district of Istanbul, another in the TekirdaÄŸ’s Çorlu neighbourhood, while others will be situated Rize province on the Black Sea as well as in Gaziantep in the southeastern part of the country.

Hilton Worldwide’s VP for development in Eastern Europe, Turkey and Russia, Michael Collini, said during a press conference on Thursday that the decision to launch the new brand was encouraged by Turkey’s current placing as a powerful and growing economy in the world.

The company also said it has six additional budget hotel properties in the works as part of a new strategy, which also includes expanding the company’s luxury and midrange brands in the region. Hilton is planning to introduce the luxury Waldorf Astoria Hotels & Resorts to Turkey, although Mr Collini said this was not part of the current short-term strategy.

Source: CompareCarHire.co.uk