Cyprus property searches fall 70pc on google

Property marketing and seo company SEO Professor have compiled a chart from Google Trends data, which reveals the extent to which searches for property in some of Europe's most popular locations are still being affected by the ongoing economic uncertainty in Europe.

Brett Tudor, Managing Director of SEO Professor, comments, "It is interesting to see how the crisis in Southern Europe has had a dramatic impact on search traffic for property in countries like Cyprus, which has seen a decline of 70%. Greece, on the other hand, appears to have been less affected seeing only a fall just 18% since the peak in 2008."  

According to SEO Professor, Google Trends can be an extremely valuable tool for property investment firms from an seo perspective, particularly when they give a fairly accurate indication of where people are most likely to search for property.

By looking at long term data and trends, it is possible to estimate where the most popular locations are likely to be in 2013.  

Countries that appear to have been less affected are the UK, France and Spain, while, surprisingly Turkey, has seen a fall of 61% for the keyword 'property in Turkey'.

Brett Tudor added, "The decline in search traffic for property in Turkey comes as a surprise given the rapid growth of property prices in 2012."