Watch: oz estate agent strips to sell house

"Sex sells" is an old maxim, but one Australian estate agent took it to heart this month when he stripped to star in a property listing video.

Kieren Gray, of Ray White Maroochydore, took off everything but his Speedos to advertise a three-bedroom house on the Sunshine Coast, telling viewers on YouTube: "This property’s so hot you’ve got to take your gear off before you go inside!"

Inside the home, Gray finds a woman lying on the couch. "It’s hot in here," she cries, wearing only a bikini. "Phwoar. So hot," adds the scantily-clad host before continuing his tour of the ground floor. He then opens the back door. "Plenty of privacy out here," he declares. "You could even get naked!"

While Gray does not go that far – he is still fully covered Down Under – some have speculated over whether the video marks a new trend in real estate marketing. Indeed, another Australian agent went completely nude last year to market a luxury home.

Produced by controversial company PlatinumHD, the cheeky 2011 video (definitely not safe for work) described itself as "one for the girls", featuring a naked man working out in the property’s gym to demonstrate the home’s privacy, while talking to other equally nude houseguests.

It makes the Speedos look tame, but while Kieren is far from 50 Shades of Gray, his swimwear was enough raise eyebrows at German publication E24. He told them: “Everyone will form their own opinions, but ultimately it’s about having the property that stands out from the others in the market.”

His trunks certainly did that, although The Sun reports that "so far the house is still listed on their website at £165,000." The video is now listed as private on YouTube. Watch it here:

While Gray’s Speedos may have failed to make a splash, though, TheMoveChannel.com now has a new way to promote your property listings with an equally eye-catching video – without the need for swimwear.

"The impact a video can have upon the marketing of a property is huge," acknowledges Director Dan Johnson. "TheMoveChannel.com introduced videos to its property listings last month and we were surprised to see the difference so quickly. Each video added to a property listing has now been watched by over half of the visitors to that page."

Indeed, the videos have proven popular with sellers and agents too. Videos are generated automatically by TheMoveChannel.com, adding all the benefits of multimedia content to a property listing without the hassle and cost of having to buy a video camera.

Best of all, though, you don’t have to take your clothes off.

Want to sell your house with your clothes on?

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