73pc of buyers cannot see themselves in their new home

It’s called the Imagination Gap, explains Floorplanner, and it affects 73 per cent of people, who are unable to visualise themselves, their furniture or their belongings in a property for sale or rent - even after looking at photos of the property online.

Indeed, 70 per cent still can’t imagine how a property will look after seeing it in person.

This has “serious implications for the property market”, argues Flooplanner, whose research also found that 75 per cent of people are less likely to purchase or rent a home if they cannot imagine living in it.

In an attempt to plug the “Imagination Gap” in the property market, Floorplanner has announced the purchase of Mydeco3D Ltd. Mydeco’s 3D room planner tool enables floorplans to be populated with virtual, highly accurate versions of real-world products and furnishings.

“A floorplan is a crucial component of any property listing. Our research shows over 50 per cent of consumers spend more time viewing properties that have an interactive floorplan, making a sale or let much more likely,” said Jeroen Bekkers, CEO and Founder of Floorplanner.

“Floorplanner has always had a unique interactivity that helps people visualise properties more clearly. With the addition of Mydeco’s technology, we’ll be able to close the Imagination Gap of house-purchasers and home-makers by delivering room styling in an even more compelling way. Unlike photos or static 2D plans, our platform can show the future potential of a property, making it easier to buy, sell, let and rent a property.”

“Almost a million rooms have been designed with Mydeco’s 3D tools,” added Jeroen. “Combining the success of this technology with Floorplanner’s well-established platform will help real estate agents offer better floorplans for all listed properties. We have created something that homebuyers can really understand. Our 3D modelling content keeps them engaged with online property listings for longer, driving up interest, engagement and ultimately the price achieved.”