Do interactive floor plans help sales?

Since we first reported on interactive floor plans back in 2009, these tools have continued to evolve. To find out just how far the technology has progressed, we chatted to Nic Ingram, the creator of Australian interactive floor plan provider HomeImage.

According to Ingram, high-tech floor plans go a long way towards giving a listing web appeal. “I am constantly hearing from vendors and buyers alike how vital a quality floor plan is to the marketing appeal of a property,” she says. “It’s something that photos or videos alone can’t convey.”

HomeImage’s floor plans are full colour and allow users to drag and drop furniture into the plan itself. “Prospective buyers choose pieces of furniture from an extensive library of designs and then place them anywhere within the floor plan,” Ingram explains. “Once positioned they can Change the size, colour and angle of each piece.”

“As well as potential buyers being able to furnish these plans, corresponding photos can be linked to exact positions on the plan and the location can be viewed with the inbuilt Google Maps and Google Street View facility,” Ingram adds. “The agent’s contact details with their logo can be attached, and then by clicking the 3D button, the plan will transform into a fully interactive three dimensional image that can be spun around and viewed from any angle.”

Source: PropertyAdGuru.com